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Big Pivot: 13 Brilliant Ways These Businesses Survived COVID-19

How 13 leaders pivoted during the pandemic by reimagining their business model and flourishing as a result

Jane Grismer
9 min readNov 11, 2022
[ photo: JESHOOTS ]

The global lockdown forced businesses to reimagine their businesses in order to survive. During this time of social distancing and quarantine, many businesses have had to pivot their business models to meet customer needs. The following 13 business leaders have successfully navigated through difficult times and thrived as a result.

[ photo: Nastuh Abootalebi ]

Pivoting to Virtual Events Gave Us a Bigger Market

When the pandemic hit, we were an in-person team-building museum tour company. With institutions shutting down for lockdowns, our business model and revenue stream dried up instantly. Luckily, we had already been developing and running virtual team-building events pre-pandemic. It was a no-brainer to pivot and build up this brand. Almost three years later, our sister brand Teambuilding.com is thriving. The shift to virtual allowed us to service a much broader audience than our geographic footprint had previously allowed, and the rise…

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Jane Grismer
Jane Grismer

Written by Jane Grismer

Writer | Designer | Productivity + Empowerment Coach✨ Helping You Master Focus + Skill Stacking | ADHD 🦋

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