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Copywriting: Crafting a Compelling Narrative That Converts
I wanted to start from the beginning since I was asked this summer (by a pretty bright fella) if copywriting was like trademarking.
It’s no secret that copywriting skills are in high demand since they are highly marketable. I can attest to this from personal experience.
Copywriting is an integral part of content marketing and is the art of crafting a narrative that resonates with your audience.
When done well, copywriting can be powerful — engaging readers emotionally, persuading them to take action, and convincing them to invest in your product or service.
Writing copy is not just about putting words on a page — it’s about understanding your audience and using copy to entice them to sign up or buy.
It really should be called sales writing because that’s what it is.
Identify Your Target Audience — Understand who your readers are and what they need from you
You have great power as a writer, but you can lose it if you don’t know who your audience is. To create content that resonates with your readers, you will want to know their needs and wants.
