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From Uncertainty to Market Fit: How Testing & Iteration Uncover What Customers (Really) Want

A Practical Guide to Validating Your Next Big Idea Before Going All In

Jane Grismer
4 min readDec 13, 2024
Photo by Andrew Neel on Unsplash

Imagine dedicating months of effort and a significant chunk of your savings to build a product you believe will stand out.

You handle every detail. From intricate features to professional branding. Only to launch and find that the market greets your offering with silence.

It seems to be a common story, yet entirely preventable.

The key lies in testing your idea before you fully commit, ensuring there’s genuine demand for what you plan to sell.

Below is a straightforward, step-by-step framework that illustrates how one aspiring entrepreneur turned an underperforming concept into something truly market-driven.

Use these methods to guide your pre-launch process, saving time, money, and energy by letting real audience feedback shape your next big idea.

Photo by Jonathan Francisca on Unsplash

Step 1: Start with a Clear Hypothesis

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Jane Grismer
Jane Grismer

Written by Jane Grismer

Writer | Designer | Productivity + Empowerment Coach✨ Helping You Master Focus + Skill Stacking | ADHD 🦋

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