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Mastering Medium: Lesson 4 — Advanced Techniques for SEO and Increasing Visibility
Welcome back to the series, “Mastering Medium.”
In this fourth installment, I’m diving into advanced techniques for optimizing your content for search engines and boosting your visibility.
Whether you’re a seasoned writer or just getting started, these strategies will help your articles reach a broader audience and make a more significant impact.
1. Keyword Research: Beyond Basics
Understanding keywords is fundamental, but mastering them means going beyond the basics. Here’s how to level up:
Long-Tail Keywords: These are more specific and less competitive than broad keywords. Use tools like Ahrefs or SEMrush to identify long-tail keywords that your audience is searching for.
LSI Keywords: Latent Semantic Indexing (LSI) keywords are related terms that help search engines understand your content’s context. Sprinkle these naturally throughout your article.
Competitor Analysis: Analyze the top-performing content in your niche. Identify the keywords they are ranking for and consider how you can create even more valuable content around those terms.
