Mastering Medium: Lesson 7 — Using Analytics to Drive Content Strategy
In this seventh lesson, I’m going to delve into the importance of using analytics to drive your content strategy.
By understanding and leveraging Medium’s analytics, you can make data-driven decisions that enhance your content’s performance and impact.
Why Look at Analytics?
Did you know that data-driven content strategies are significantly more effective? Analytics can provide deep insights into what works and what doesn’t, enabling you to fine-tune your approach and maximize your reach.
In this essay, I’ll explore the essentials of Medium’s analytics, key metrics to track, and how to use this data to refine your content strategy.
Understanding Medium’s Analytics
Medium’s Dashboard:
Medium provides a comprehensive analytics dashboard that gives you an overview of your performance. This dashboard includes data on views, reads, fans, and more.
Navigating the Dashboard:
When you access the analytics dashboard, you’ll see various sections such as:
- Stories: Performance of individual articles.
