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The Real Reason Most Entrepreneurs Don’t Get Booked for Speaking Gigs

3 min readMar 19, 2025
Photo by Panos Sakalakis on Unsplash

You’re talented. You have something important to say. You’ve watched people with half your expertise land speaking gigs and media spots.

So why aren’t you getting booked?

Here’s the truth: It’s not your talent that’s holding you back. It’s your positioning.

Most entrepreneurs believe landing speaking engagements is about:

  • Having a great story
  • Being charismatic
  • Networking harder

These things help, but they aren’t the reason some people get booked constantly while others struggle.

The real reason you’re not getting booked? Event organizers don’t see you as a must-have.

Speaking Gigs Are a Business Decision

Most people treat getting booked like a personal validation contest when it’s actually a business decision.

Event organizers, podcast hosts, and conference planners are asking one key question:

What will this speaker do for our audience?

They are not booking speakers because:

  • You have an inspiring personal story

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Jane Grismer
Jane Grismer

Written by Jane Grismer

Visibility is earned—not given. I build expert positioning systems that get you seen, trusted, and booked solid. Booked + Branded → http://bookedbranded.com

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