Member-only story
The Reason You’re Not Getting Booked (And What to Do About It)
You’re not lacking expertise. You’re lacking visibility.
You’re good at what you do.
You’ve built the expertise, put in the reps, delivered results.
But when it comes to getting seen — getting booked, interviewed, invited, or paid — you’re stuck in the slow lane.
You watch others, maybe with less skill or experience, land the podcast interviews, press features, and paid keynotes that should’ve had your name on them.
And a part of you wonders: What do they have that I don’t?
I’ll tell you.
It’s not luck.
It’s not some secret PR agent behind the scenes.
It’s packaging.
They’ve learned to make their value obvious.
Because the truth is, value alone isn’t enough.
You can’t be the internet’s best-kept secret and expect opportunity to find you.
You need to look like the obvious choice.
And no, this isn’t about pretending to be something you’re not.
It’s about aligning your authority with the perception it deserves — so when someone lands on your profile or…
